Barclaycard's Core Values Event

This summer we were delighted to work with one of our corporate clients, Barclaycard, to host an event with a difference for their employees. The event aimed to promote team wellbeing and increase awareness of core values; Mix & Twist’s brief was to create four delicious mocktails, each representing core values of Barclaycard’s business and serve them simultaneously across three sites in London, Nottingham and Stockton. We were tasked with creating fully branded bars, menus and uniforms for our mixologists and bartenders in order to provide a fully unified experience for all 2000 members of staff taking part on the day. We also worked to ensure that our event was inline with Barclaycard’s sustainability policy.

Mocktails for inclusivity

This event was somewhat different to what we’re used to hosting, given the entirely non-alcoholic menu, which ensured inclusivity for all staff members and meant that the event could take place during the working day. All of the Mix & Twist bartenders commented that the atmosphere at the event was fantastic and it was great to see that with our bars as the focal point, a huge amount of conversation and engagement around the core values, which met Barclaycard’s brief perfectly.

Promoting Core Values

Our four mocktails were created by blending delicious fruit and fresh fruit juices and given that extra special flair with garnishes and dry ice, the variety of flavors across the menu meant there was something to suits all tastes. We worked with Barclaycard to personalise the mocktails, which were specifically named to encourage conversation around the values: Inspire Confidence, Unexpected Delight, Brilliantly Simple and Encourage Progress. Staff members agreed that they came away from the afternoon with a greater knowledge and understanding of the values and told us that the event created a genuinely relaxed atmosphere where they were able to chat to colleagues from different areas of the business in a setting that couldn’t be more different from a stuffy training room. Conversation was natural rather than being forced, making it far more productive and worthwhile.

Encouraging Team Bonding

We also received feedback to say that not only did the event succeed in fulfilling the brief of promoting awareness of core values but contributed significantly to team bonding. Staff members enjoyed the experience with their immediate teammates but commented on how much inter-team interaction there was, which will no doubt encourage more productive working relationships in the future. We were applauded for creating a fun and unique event that staff members not only enjoyed taking part in but also took away some key messages that they would remember and incorporate into their day-to-day work. This event was certainly looked upon as more than your standard training or corporate awareness event with the key theme both on the day and after being one of enjoyment and reward. Cheers to that!

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James Abbott

About The Author

James Abbott

James Abbott is a serial entrepreneur with a proven track record over thirteen years within the hospitality industry, ten of these as a professional flair bartender. James is the pioneer and founder of Mix and Twist and with the help of his team have expanded Mix and Twist into one of the UK’s leading mobile bar companies, serving major corporate clients as well as premium private parties and wedding events. James' interests outside his passion for being an entrepreneur is his family, his favourite charity which he is dedicated to supporting is Barnados. Connect with James on social media.

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