The Rise Of Ginuary
Dry January? Why Not Ginuary Instead? - Introduction
January usually signals one thing when it comes to alcohol—and that’s avoiding it.
More and more people are taking on the challenge of Dry January in a mission to lose weight and save money for a month, but for those who want to continue enjoying alcohol, and more importantly Gin, there’s a new annual trend to look out for:
Dry January? Why Not Ginuary Instead? - What Is It?
If you’ve never heard of Ginuary before, it’s basically the antithesis of Dry January, while also a celebration of the versatile
There’s not really any set rules, or even an online sign-up system like there is for Dry January.
Ginuary is just a fun alternative for those not planning to give up their favourite tipple (and also happen to love all-things gin related).
Dry January? Why Not Ginuary Instead? - How Does It Work?
The main idea of Ginuary is essentially to drink gin (in one form or another) every day throughout the month of January.
Bars, such as Be At One are offering discounts, special events and tailored offers to mark the month.
The event even has a widely used hashtag on
Everything You Need To Mix Like A Pro
Enjoy detailed recipes to help you create the best Gin-based cocktails.
Our expert mixologists have provided you with a simple to follow step by step set of Gin based cocktail recipes detailing everything you need including:
- The Ingredients
- The Garnish
- The Build Type
- The Mix Method
All you need is the ingredients to get started.
Share your creations on social media use #MixandTwistUK and we will score these with feedback for you.
Dry January? Why Not Ginuary Instead? - Why Ginuary?
So, why Ginuary you ask?
Well, other than the fact that Ginuary definitely has a much better ring to it than any of the alternatives, it comes without saying that part of the reason that Ginuary has become so big is that gin has become hugely popular in recent years.
For many, a gin cocktail is a go-to drink—it’s sophisticated, it’s versatile, it’s delicious.
With so many gin options on the market, from traditional juniper to candy floss flavour, and natural coloured to unicorn glitter, there’s a gin on the market that ticks everyone’s box.
For these reasons, Ginuary appeals to a lot of drinkers, men or women, young or old.
Dry January? Why Not Ginuary Instead? - Ginuary's Popularity
Due to gin’s rising popularity, the #Ginuary fandom has inevitably become widespread.
Those involved are now taking the craze one step further than just indulging in the distilled spirit every day for the month of January.
Gin lovers are experimenting with different ways to incorporate the beverage daily, from mixing it in cocktails such as the Gin
One gin enthusiast, Australian Blogger Miss Ginuary, documents all of her
The main thing to remember, whether you’re taking part in Ginuary or not, is that it’s all a bit of fun in order to appreciate and experiment with the great drink that is
If you’re a gin
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Alternatively, if you want to celebrate Ginuary by recreating some of Mix & Twist’s best gin-based cocktails, take a look through our cocktail recipes page on our website.
If you make
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